Holistic Horology: How To Spot A Fake Rolex

It’s a scary world out there and the last thing we want is for you to spend a bunch of money on an expensive Rolex watch, only to find out that it’s a complete dud. In this guide, we’re going to run through some of the biggest red flags to help you avoid snagging a fake watch — from movements, text placement, and laser etching, all the way to material and weight comparison.

A good rule of thumb when shopping for luxury watches is an age-old adage — if it’s too good to be true, it probably is. Keep this in mind, and unless you’re actually on the market for a nice replica, it’s time to dive headfirst into our list. Remember, this article is meant to help you on your journey, but if you’re worried about whether or not your next big investment is a little on the sketchy-side, always take the watch to a certified horologist for a professional opinion. You’ll thank us later.

Cyclops Lens

One of the biggest indicators that the shiny new Rolex you’re about to grab from the local street market at a super discounted price is fake — aside from the too good to be true price — is the magnification on the right side of the watch. If you’re picking up a genuine classic like the Rolex Submariner (pictured on the left), there will be a noticeable difference in the magnification values that help to make sure the date is legible. Most counterfeit watchmakers will try to match the trademark 2.5x magnification of Rolex’s high-end watches, but they often fall short. Some watchmakers will even completely forgo the orb-like magnifier because they know it’s a dead giveaway.

Winder And Exterior Etchings

The winders on legitimate Rolex offerings are meticulously machined and given the finest treatment, unlike their fake counterparts. Etchings and engravings on the exterior of the watch will usually help to determine whether a watch is actually created by a master craftsman or a professional con artist. Rolex will always include super-fine etchings that are precisely measured, spaced, and integrated — fake watch-makers do not, and you’ll see anything from choppy spacing, cheap materials, and dappled engravings, all the way to less prominent, dull winders.

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